Read the full interview with the organizer of The Big Payback, Kathryn Bennett!
What is the Big Payback?
The Big Payback is a 24 hour online giving day that is geared towards Middle Tennessee non-profits. It was started back in 2014 so, this will be the 5th year of the Big Payback. We got all the nonprofits together and educate them on how to do social media marketing and email marketing and really engage with their donors and supporters to have a big day of giving.
How did the Big Payback Get Started?
The Big Payback was started 5 years ago because we saw room for growth in terms of how non-profits were telling their story, how they were engaging with donors, and as a society, everything was moving online, but, not everyone came…