The goal of blogging is to build the relationship and stay relevant and be remembered by your current clients, past clients and future clients.  This is not a sales platform!


Blogging is your element of distinction – it’s what makes you stand out beyond the normal array of obligatory tools offered by all the other real estate professionals.


Define the BLOG:

-Outline your plan of action and figure out how you want to differentiate yourself.

-Be true to yourself:  If you have never opened the hood of your car, do not blog about performing automobile repairs!

-Choose popular topics…. Or not.

Approach the BLOG:

-Will you post random thoughts; ideas and stories based on your funny, whimsical personality and become a source of entertainment for your web site guests?

-Will you post about specific topics and encourage readers to write in and ask questions, perhaps a Q & A blog once a week or month?

-Will you select one idea and own it?  The widget expert, the community sports center, the neighborhood know-it-all?

Structure the BLOG:

-Trust is the #1 factor in moving forward in any relationship.

-Be consistent – commit to a writing schedule. People will not come back if you don’t keep at it.  (They won’t trust you if you’re a flighty writer.)

-Be honest and truthful – seriously.

-Check your facts – again, seriously.

-Give credit where credit is due, don’t steal photos or ideas, it’s not nice and it leaves you vulnerable to litigation or fines. Giving credit is as easy as hyperlinking a photo or phrase to the website where you found it.

-Invite comments and actually respond to them.  Be prepared to solve readers’ problems.

-Add pictures.

-Be authentic – people will know if you don’t know what you are talking about.


Understand the BLOG:

-Sometimes you miss the mark.  It’s ok – writing improves with time.

-People are mean, especially when they feel anonymous.

-You cannot please everyone, and frankly, who wants to?  That would be exhausting.

-Someone else will always do it better.  Don’t go there.  Comparison is the thief of joy.

Posted by Parks Real Estate on
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