Real Estate Tips for Agents in 2016

If 2016 is anything its predecessor, real estate agents are going to be in for another great year. As the market continues to rebound, there might not be a better time to be a real estate agent than the present!

Whether you are an experienced agent or just starting out, solid advice should always be something you seek out as you grow as a real estate agent. At Parks Realty, we understand the value of sound guidance. We put together a list of tips for real estate agents to make 2016 their best year yet.

Build Your Brand

Building a brand that represents you and your services is pivotal to being the best agent possible. The main benefit of establishing a personal and professional brand is consistency. When you use a consistent voice, your clients will become familiar with your personality and be more likely to trust you.

Trust plays a crucial role in real estate, and buyers are much more likely to trust an agent with a solid brand that illustrates your knowledge and personality. Work on building your brand this year and watch your client base grow!

Become a Master Marketer

Once you have created a consistent and dynamic brand, it’s time to get the word out. Your marketing strategy can make or break you in real estate, so make sure you are relevant in the eyes of current and potential clients.

When you begin to formulate your marketing strategy, keep in mind that you are not just selling homes, but an entire lifestyle. A home is much more than a place to sleep and eat.

Potential buyers are looking to start families and establish their roots. You are marketing areas, schools, amenities, and anything else that your target audience is interested in. Make sure your marketing is dynamic and always feels authentic.

Focus On Communication

As a real estate agent, poor communication is to be avoided at all costs. If communication and following up with clients is lacking, it is incredibly hard to be successful as an agent.

Start off this new year by taking a look at your own communication skills: do they need some work? Examine which areas where your communication could improve and focus on becoming a master of communication.

One common habit of top real estate agents is lightning fast communication. Aside from attracting new clients, they always return calls and emails from current clients. A top-notch real estate agent will happily answer any questions and generally be there for their clients in any way possible.

Serve As a Knowledgeable Resource

A great real estate agent is a knowledgeable real estate agent. Get to know the area you serve front to back; become in expert in all the local neighborhoods, schools, and any other amenities a potential buyer will ask about.

Become more familiar with the industry then you ever have before. Monitor trends and technology and how it benefits you and buyers.

Your clients expect you to provide them with thorough insight, so make sure you are available to answer any questions to make them feel at ease.